How Kestrel Retail cut checkout drop-off by 27%
A 90 person retailer used funnels and session paths to find one confusing form field.
Less drop-off
0
%
To results
0
weeks
Checkout completion
Web Designer
81%
The challenge
Checkout completion had stalled at 61% for a year. Nobody knew why.
The fix
The funnel showed 22% of shoppers abandoned at the postcode field. A one-line format hint fixed it.
It paid for itself in the first month.